walking backwards

"shifting", our latest album, was released like two or three months ago. the record is awesome, we love it and we think it deserve at least a couple of spins in every openminded rocker cd player (so if you fit, don't waste time and do it now!).
on about a hundred and fifty reviews we got from all over the world, like 90% are good ones and most of these are even enthusiastic, getting marks from 8 to 10 on a 10 point scale. so also journalists seem to agree with our (non-objective) opinion.
we also toured a bit accross europe, playing in austria, hungary, poland, germany, denmark and sweden. we have also been invited to wave gotik treffen, the most important gothic/dark fest in the world, where we performed supporting caspian, junius and good is an astronaut. considering this, you might easily think that our career is ready to start at full throttle. well, you're wrong.

the record is not selling really good. no real people is getting into the band. even in our homeland (beloved and behatred italy) ppl is not really giving a fuck about what we do. we have some warm but gaunt fans here and there around the world. they surely make us happy, but this doesn't help in taking the band on, facing everyday life accidents. indeed we have some major problems with our jobs. italian economy is almost sinking and we are not in the condition of leaving a comfortable job to follow a mere dream at almost 30. we are still waiting to get some money from some of our partners, but it seems like they have just the same problems we have and everything seems to be fucked up in the business. last but not least, we had to cancel a tour in germany because we got no real interest from the venues. not bad, uh?

well, on the other hand, we have a big label that released our previous albums and it's gonna release also our next one - and this is something really precious nowadays, trust me. plus we are actually able of planning short tours over europe, despite the german failure, and we're lucky enough not to waste too much money in that. so let's say we have quite a rewarding and unique hobby!

unfortunately the thing is that there are many successful bands out there, with right the same history that we have, playing a kind of music that is equal or worst to ours, but somehow (maybe beacuse they are british or american, maybe because of their superfashion-alternative look) they have the tons of fans that we don't have - and i am not only talking about the emo kids, i am talking about our scene, the so called "post-rock/metal/hardcore". this awkward thought is stuck in our minds and it's hard to let it go.
we have been playing for so many years, spending so much time, so much energy and so much money in it. we have a good pro-level album with many good reviews on the most important magz all over the world but we still have to fight to get like 250 euros for a show that cost like 300-350 euros to us. wtf. sometimes it really seems like walking backwards.

is it all about us? about the music? about the band?
is there a way to fix things?

your mighty warriors,
ats.

living the band, building the band

hi there people.
in case you're wondering, the answer is: "yes, this is our new website".
in case you're still wondering, the answer is: "no, you won't find any music, pics or video of the band here".
this, as you can easily see, it's just a blog, nothing more than that. why did i choose this form instead of making a proper site?
mainly for two reasons. the first one is that, if you are looking for medias from the band, you have proper sites like myspace (click here) or youtube (click here) or even facebook (click here).
the second one is that we decided to share our whole band life with you, honestly, deeply and totally. why? because we feel that myspace, facebook or whatever site is not enough. depsite their purposes, they are just another filter between the band and the people. however, today more than ever, we feel the needing of sharing our band life with you. the thing is that music is not enough anymore and there's so much work, so much dedication and also so much sorrow just to put a song together that we think you deserve to share it all with us. it's a big part of the band, maybe the biggest one, and we don't want it to get wasted as we don't want you to miss it.
that's why (if i properly set this blog up) everyone will be free to comment our posts, to give us a feedback and to interact with us. we will let you publish any kind of thing except spam or not-related-to-the-band stuff. anything else is welcomed and hoped for.

so this is it. don't expect for correct english because i am not english. don't expect to get always politically correct posts because it wouldn't be honest.
this is just me, this is just us. the band with no filters.
welcome to living the band.

a./ats